Branding Design
cccdi Rebranding
Client
cccdi.ltd
Company
cccdi.ltd
Services
Branding Design
Year
2016-2017
Background
cccdi is a a fast-growing digital agency based in Hong Kong, offering full services in digital strategy, digital marketing & ecommerce platforms, and experience design consultancy. They bring together all the innovation and technology capabilities, business acumen, and digital insight needed to help transform our clients' businesses.
Background
cccdi ltd. specializes in offering a wide range of digital services to the clients from a provision of the consultancy to formulate the digital strategies that drive business and add values to business brands with innovation and technology.
Task
Their main office has been relocated at the top level of 655 Nathan Road Building (Former: Wu Sang House). It would be timely for them to refresh their image. I habe to create energetic and creative identity for company cccdi while the visual language should be young, fresh and exploring.
Decision
Emotional connection with customers builded on energetic color palette of red, yellow and blue. These colors associates with the energy and creativity. Visual elements based on simplicity and coding languages, only necessary symbols and associations.